The Bachelor of Business Administration ( BBA ) is a bachelor's degree in business administration . In most universities, the degree is conferred upon a student after four years of full-time study (120 credit hours) in one or more areas of business concentrations; The BBA program usually includes general business courses and advanced courses for specific concentrations . Alternative degree titles include Bachelor of Science in Business Administration (BSBA), and Bachelor in Management Studies (BMS).
BBA programs expose students to a variety of "core subjects", and, as above, allow students to specialize in a specific academic area; compare MBA program content .
The core usually comprises: accounting , business law and ethics , economics , finance , management information systems , marketing , operations management , organizational behavior and management, operations research , and strategic management .